Sunday, May 20, 2012

Hyperlinks Are Dumb And Bleeding Money; How To Ensure Yours Aren?t

601px-WWW_logo_by_Robert_CailliauWhen an email hits our inbox, we know not only who it?s from but their entire web imprint. LinkedIn can point out the profile of the woman you interviewed for a sales role last week and the gentleman you spoke with earlier in the year at a conference. And rest assured that the dining room set you checked out over the weekend at CrateAndBarrel.com will haunt your online experience for the forseeable future. Data -- its collection and manipulation at scale -- has revolutionized how we interact online. Homepages, banner advertisements and what we see in our Facebook timeline are all tailored-to-fit the reader, and we don?t give it a second thought. But the hyperlink, the key feature that distinguishes hypertext from text has remained largely unchanged since Sir Tim Berners-Lee invented the web.

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