Monday, May 7, 2012

Decline Of Reader Apps Likely Due To News Feed Changes, Shows Facebook Controls The Traffic Faucet

Facebook FaucetNo, Facebook news reader apps aren't declining because?users suddenly got fed up with auto-sharing. The user loss is likely due to the transition to?"trending articles", a new way of surfacing recently read articles in the news feed that Facebook is testing. Previously, Facebook had been driving huge numbers of installs and re-engagements to news reader apps with a "recently read articles" box that would often appear at the top of the news feed. But in mid-April following a massive reader app user count spike it replaced this with a redesigned "trending articles" box that shows fewer articles, and that seems to appear less prominently. The transition period where Facebook may not have been showing any "recently read article" box is likely to blame for the decline, along with a leveling off from the spike and reduced traffic from a weaker "trending articles" design.

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