Dollars, Sense, And 40 Billion Facebook Credits

Roughly 16 billion Facebook Credits were distributed and consumed in 2011. In 2012, I predict that the use of Facebook Credits will soar by three times to over 40 billion Credits spent on virtual goods, digital goods and more. The growth will be fueled by new digital content available on Facebook, use of Facebook Credits to reward brand loyalty and better marketing of a social currency that is still in its infancy. The following chart shows the growth of Facebook Credits revenue reported by Facebook from 2009 to 2011.

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